When Microsoft asks you to jump you invariably say, “fueled by what hot sauce?” Fortunately, leading national brand Texas Pete made for a perfect pairing. Capturing their partnership allowed us to marry the ubiquity of Microsoft’s technological applications with the tight-knit, familial culture of the Texas Pete operation.

It was eye-opening, and at times, tear-inducing insight into exactly how Texas Pete makes their special sauce and how Microsoft's role as a tech partner allows them to crank up the digital heat. Collaborating with diverse crews from both coasts in vastly different industries, added to the spice!